Monday, January 3, 2011

bmw cars

BMW AG, the German luxury car maker, will start a pre-owned car business in January in the country to capture the growing market for it.

"It has been more than three years since we have been operating in the Indian market and the cars have now started coming back," said Andreas Schaaf, president, BMW India.

BMW will initially have three showrooms in Delhi, Mumbai and Chennai for selling used BMW cars.

BMW, which sold more cars in India this year than Mercedes, will do its utmost to retain the number one position in the luxury car maker, Schaaf said. "In the next two years, we will have a very aggressive market offensive in the Indian market," he said. BMW will launch its popular 6 series and the new X3 sport utility vehicle (SUV) by the middle of next year.

BMW's German cousin and arch rival Mercedes India had also introduced its used car business in June.

BMW on Thursday introduced its cheapest car till date in India, the X1 SUV in New Delhi. The company expects the X1 to sell the most among its models in the country.

"Till now our flagship 5 series was our highest-selling model, but this year the 3 series has also caught up," said Schaaf. Currently, BMW has its 3 series, 5 series, 7 series, Gran Turismo, Z4 Roadster, X1, X3 and X5 and X6 in its portfolio in India.

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