Wednesday, February 23, 2011

Lamborghini SUV New Style

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Last month the internet was on fire after Auto Express started to spread a rumor about the revival of the Lamborghini LM002. However, as we noted in our article, the story sounded a bit off. For a proper Lambo SUV, the Audi Q5 platform would be too small, a V8 engine not noble enough and the £100,000 (US $156,080) price tag a tad low. That’s why we didn't put much credence in the rumor.

It turns out we were right to take it with a grain of salt as Lamborghini CEO, Stephan Winkelmann, told British magazine Autocar that the Italian maker would give the green light to a four-door saloon inspired by the Estoque concept car.

“We have opportunities outside the supercar business, and we showed that with Estoque,” said Winkelmann. “It had a more enthusiastic response than we had expected. It was the right time to see if the brand could go outside of supercars. Even now, people are still emailing me about us making the Estoque”.

Mr. Winkelmann admitted that Lamborghini had only two choices for the third car of its lineup: a four-seat four-door and an SUV. But the latter doesn’t exist in the makers price segment and “it’s not a real luxury car”.

If something like the Estoque is going to be produced, the famous Italian automaker expects to attract new customers to the brand by being a more practical car. “If we are going to offer a third model, it could be a ‘first’ car, bringing people to our brand” Winkelmann concluded.


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